Lava Z91 - User opinions and reviews 2
It reached the 13-figure market valuation in August, although Amazon wasn’t far behind, hitting the magic trillion number the following month. Still, when folks look back in the history books, it will be Apple’s name recorded as the very first trillionaire. And as you might imagine, the organization didn’t manage that feat without packing in some impressive sales throughout the year. For the most recent quarter (at the time of writing – fiscal Q4 2018) running up to and including September, the company took a total of $62.9 billion (around £50 billion, AU$88 billion) in revenue, up 20% year-on-year. Unsurprisingly, a lot of that was driven by the iPhone, and while the actual number of smartphones shifted remained roughly the same as last year – albeit with a very, very slight uptick – revenue grew by a strong 29% (reflecting the growing premium on the handsets).
However, this isn’t quite the full story with the iPhone for 2018, because chatter from industry sources including suppliers, analysts, and retailers, is that the models of the phone – the iPhone XS, iPhone XS Max, and iPhone XR – are struggling more in terms of sales. Apple has also reportedly cut production orders on these models. For its part, Apple is insisting the iPhone XR is a success – or at least a relative one compared to the XS models – but the fact that the firm announced it will stop sharing figures on the number of iPhone units sold in its financial results has raised some eyebrows. Meanwhile, the iPad isn’t faring so well going by the latest Q4 figures, with Apple’s tablets slumping 6% year-on-year in terms of units shifted, and revenue was down further at a 15% drop.
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On the computing front, Mac shipments were down very slightly (2%) at 5.3 million units in the quarter – compared to 5.4 million in Q4 the previous year – but those sales generated a revenue of $7.4 billion (around £5.9 billion, AU$10.3 billion), which was actually up 3% year-on-year. That’s not a bad result considering that last year was a strong Mac performance from Apple (up 25% in Q4 of 2017). We also have to bear in mind that this quarter doesn’t include the impact from the freshly launched MacBook Air, or the Mac mini – only the refreshed MacBook Pros. Speaking of which… MacBook machinations This year witnessed the introduction of MacBook Pro with Touch Bar models equipped with faster 8th-generation Intel Core processors.
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The larger 15-inch notebook got turbocharged with a six-core chip (capable of boosting up to 4.8GHz on the top-end CPU), with the 13-inch spin having a quad-core processor. Those who are hungry for power to tackle computing-intensive tasks also got the ability to beef up the system memory to 32GB in the 15-inch MacBook Pro. So there’s no doubt that you can now spec up a much more powerful MacBook Pro than was possible before, plus Apple added a True Tone display – which intelligently adjusts the screen to match ambient lighting conditions – along with a revamped third-generation keyboard designed to keep typing noise down. While the performance boosts are clearly welcome, particularly with the 15-inch MacBook Pro, connectivity issues persist, with a lack of ports still evident. And some of the fresh features introduced, like the self-adjusting display, are aimed more at consumers, and may not appeal to professionals (who will doubtless be more interested in color accuracy than what they may view as automated gimmickry).
There’s a danger Apple is forgetting its target audience here, at least to some extent. Also, these notebooks remain seriously pricey. And, of course, if Apple is trying to cultivate a greater level of mass-market appeal in some small measure, that very much still works against this.
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